TIMELESS: a retail store that created a consumer experience and range of products based on its three pillars: sustainable, non-gender specific, wearables.
The TIMELESS logo is a solution to four guidelines: simple, clean, versatile, timeless. This solution was influenced by the concept of time and the objects used to understand it. Along the left and bottom of this solution elements of a clock (minute hand, hour hand). Avenir as the type choice captures the cleanliness, timelessness and versatility.
TIMELESS Logo
TIMELESS Graphic element
Business Cards
Price tag and tote Bag
TIMELESS Store stand and window sign
Collateral
The clothing that was designed for display is a physical reflection on 'nostalgia for the future' while simultaneously combining colors and textures that are found in nature.
Credits:
Apparel: Sam Brenner
Branding and graphics: Yuyang Luo